EXPERIENCE
Many successful collaborations with...
Client Companies including:
A major Prestige Beauty Company Colgate-Palmolive Next Tesco
Thomas Pink Superdrug Sacla
Dole Foods Cadbury Kraft BirdsEye United Biscuits Danone Dairy Crest Jamie Oliver Whitbread Pfizer Unilever Johnson & Johnson
AstraZeneca Reckitt Benckiser NSPCC PDSA University of Greenwich
As well as advertising, design and NPD agencies...
...and other research partners in the UK, Europe, Scandinavia, the Americas, India and across the globe.
10's of 000's of conversations with...
‘End Consumers’:
Women and Men
Children, Teens, Students
Families, 3rd Age
Consumer ‘Gatekeepers’:
Parents, Grandparents, Guardians
Gifters, Pet owners
Healthcare Professionals:
Doctors, Pharmacists,Dentists, Hygienists. Optometrists, Opticians, Veterinarians
Other Experts:
Journalists, Teachers, Librarians,
Politicians and Government officers
Corporate Management and Staff:
CEO's and Board Directors
Retail/Marketing/Production/R&D managers
Front of house and counter service
Kitchen and backroom support
Audiences requiring sensitive approaches:
Breast cancer and rheumatoid arthritis patients
Parents about child sex abuse
Intimate hygiene and sexual health
Ethnic communities
In the beginning...
I was a co-founder and Director of
c r u c i b l e Research,
building its success as a branded profitable business, forging relationships with great clients, working alongside colleagues and suppliers and mentoring new talent.
Previously, I started out client-side and progressed from graduate trainee to Research Group Head at Cadbury...
... before crossing to agency land, learning my qualitative craft at The Consumer Connection and developing workshop skills at The Forum.
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