WHAT I DO

I work on projects encompassing:​

  • ­Customer Segmentation and Consumer Journeys

  • Usage & Attitude studies

  • Brand Strategy, Positioning and Portfolio expansion

  • Innovation Concept and New Product Development

  • Packaging development

  • Advertising, Promotions, Communications and Engagement Campaigns

  • Retail and Shopper marketing in store, online

  • Connecting with Professionals and Experts 

  • Internal Personnel Engagement and Training

Drawing on a broad range of
qualitative approaches:

  • focus groups of different sizes and durations

  • workshops

  • creative projective techniques to aid expression such as evocation, brainstorm, collage, role play, personification, magic cauldron

  • individual, paired and triad interviews

  • ethnographic in-homes, shop-alongs

  • homework tasks, photo journals 

  • face to face and online

  • integrating with quantitative 
     

Across different market sectors:

  • Beauty, Personal and Health Care

  • Food and Drink

  • Clothing and Fashion

  • Retail, Restaurants and Leisure

  • Home & Garden

  • Luxury Goods

  • Publishing

  • Automotive

  • Financial Services

  • Charity, NFP and Education

Skin Care
Skin Care

Meeting the needs of all ethnicities

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Clothing & Fashion
Clothing & Fashion

New lines, styles, colour trends and practical needs

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Healthy Eating
Healthy Eating

Trends, needs and concerns for products and packaging communication

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Wines Beers & Spirits
Wines Beers & Spirits

Champagne Moments

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Bars and Restaurants
Bars and Restaurants

Customer and staff experiences

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Home
Home

Furniture, furnishings accessories, as well as cleaning and laundry care

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Oral Health Care & Beauty
Oral Health Care & Beauty

Development in: Product Proposition Packaging Advertising Professional Recommedation

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Charity
Charity

NSPCC Talk Pants anti sexual abuse campaign

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Kids Products
Kids Products

Dedicated approaches via small friendship groups and parent-child interaction

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Covering Whole Marketing Mix
Covering Whole Marketing Mix
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Following Shopping Journeys
Following Shopping Journeys
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"QUESTION TIME"
"QUESTION TIME"
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Focus Group
Focus Group

Assessment of and Development of Concepts

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Drawing and Collage
Drawing and Collage

Creative techniques for Children

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Photo Journal
Photo Journal

Recording daily life and activities

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In the UK and Internationally