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I work on projects encompassing:​

  • ­Customer Segmentation and Consumer Journeys

  • Usage & Attitude studies

  • Brand Strategy, Positioning and Portfolio expansion

  • Innovation Concept and New Product Development

  • Packaging development

  • Advertising, Promotions, Communications and Engagement Campaigns

  • Retail and Shopper marketing in store, online

  • Connecting with Professionals and Experts 

  • Internal Personnel Engagement and Training

Drawing on a broad range of
qualitative approaches:

  • focus groups of different sizes and durations

  • workshops

  • creative projective techniques to aid expression such as evocation, brainstorm, collage, role play, personification, magic cauldron

  • individual, paired and triad interviews

  • ethnographic in-homes, shop-alongs

  • homework tasks, photo journals 

  • face to face and online

  • integrating with quantitative 

Across different market sectors:

  • Beauty, Personal and Health Care

  • Food and Drink

  • Clothing and Fashion

  • Retail, Restaurants and Leisure

  • Home & Garden

  • Luxury Goods

  • Publishing

  • Automotive

  • Financial Services

  • Charity, NFP and Education

In the UK and Internationally

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