WHAT I DO

I work on projects encompassing:​

  • ­Customer Segmentation and Consumer Journeys

  • Usage & Attitude studies

  • Brand Strategy, Positioning and Portfolio expansion

  • Innovation Concept and New Product Development

  • Packaging development

  • Advertising, Promotions, Communications and Engagement Campaigns

  • Retail and Shopper marketing in store, online

  • Connecting with Professionals and Experts 

  • Internal Personnel Engagement and Training

Drawing on a broad range of
qualitative approaches:

  • focus groups of different sizes and durations

  • workshops

  • creative projective techniques to aid expression such as evocation, brainstorm, collage, role play, personification, magic cauldron

  • individual, paired and triad interviews

  • ethnographic in-homes, shop-alongs

  • homework tasks, photo journals 

  • face to face and online

  • integrating with quantitative 
     

Across different market sectors:

  • Beauty, Personal and Health Care

  • Food and Drink

  • Clothing and Fashion

  • Retail, Restaurants and Leisure

  • Home & Garden

  • Luxury Goods

  • Publishing

  • Automotive

  • Financial Services

  • Charity, NFP and Education

Skin Care
Skin Care

Meeting the needs of all ethnicities

Clothing & Fashion
Clothing & Fashion

New lines, styles, colour trends and practical needs

Healthy Eating
Healthy Eating

Trends, needs and concerns for products and packaging communication

Wines Beers & Spirits
Wines Beers & Spirits

Champagne Moments

Bars and Restaurants
Bars and Restaurants

Customer and staff experiences

Home
Home

Furniture, furnishings accessories, as well as cleaning and laundry care

Oral Health Care & Beauty
Oral Health Care & Beauty

Development in: Product Proposition Packaging Advertising Professional Recommedation

Charity
Charity

NSPCC Talk Pants anti sexual abuse campaign

Kids Products
Kids Products

Dedicated approaches via small friendship groups and parent-child interaction

Covering Whole Marketing Mix
Covering Whole Marketing Mix
Following Shopping Journeys
Following Shopping Journeys
"QUESTION TIME"
"QUESTION TIME"
Focus Group
Focus Group

Assessment of and Development of Concepts

Drawing and Collage
Drawing and Collage

Creative techniques for Children

Photo Journal
Photo Journal

Recording daily life and activities

In the UK and Internationally