I work on projects encompassing:​

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• ­Customer Segmentation and Consumer Journeys

• Usage & Attitude studies

• Brand Strategy, Positioning and Portfolio expansion

• Innovation Concept and New Product Development

• Packaging development

• Advertising, Promotions, Communications and Engagement Campaigns

• Retail and Shopper marketing in store, online

• Connecting with Professionals and Experts 

• Internal Personnel Engagement and Training

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Drawing on a broad range of
qualitative approaches:

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• focus groups of different sizes and durations

• workshops

• creative projective techniques to aid expression such as evocation, brainstorm, collage, role play, personification, magic cauldron

• individual, paired and triad interviews

• ethnographic in-homes, shop-alongs

• homework tasks, photo journals 

• face to face and online

• integrating with quantitative 
   

Across different market sectors:

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• Beauty, Personal and Health Care

• Food and Drink

• Clothing and Fashion

• Retail, Restaurants and Leisure

• Home & Garden

• Luxury Goods

• Publishing

• Automotive

• Financial Services

• Charity, NFP and Education